Know what's
really in the bag.

Sniff analyzes every ingredient in your dog's food and finds the best match for your dog's breed, age, and health needs.

Analyzing thousands of dog foods so you don't have to.

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Or just get free recall alerts

sniff · top match

Open Farm

Pasture-Raised Chicken Recipe

Dry · 4 lb bag

9.4/ 10
Evidence: Strong

Why it's a match for Biscuit

High-protein, single-source meat. Supports joint health and skin sensitivity.

First 5 ingredients

4 / 5 clean

  • Deboned chicken
  • Brown rice
  • Sweet potato
  • Chicken fat
  • Natural flavor
Scanned 12,847 foods
0
foods analyzed
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ingredients flagged
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How it works

Three steps.
No nonsense.

01

Tell us about your dog

Breed (or mix of breeds), age, weight, conditions, what to avoid. Eight quick questions — about 90 seconds.

Step 2 of 8

What breed is Biscuit?

Select all that apply.

CorgiRottweiler+ Add breed

Mixed breed? Add each one — we'll weight their needs proportionally.

02

We analyze every ingredient

Each food in our database is broken down ingredient by ingredient. Real meat vs vague "meat meal." Whole grains vs fillers. Hidden preservatives.

Ingredient analysis

3 flags

  • Deboned chicken

    Real meat, named source

  • Chicken meal

    Concentrated protein

  • Pea protein

    Boosts protein % on paper

  • Carrageenan

    Linked to inflammation

  • BHA preservative

    Synthetic preservative

03

Get personalized picks

Foods are ranked for your specific dog — not generic top-10 lists. Each pick comes with a score and the reason it matches.

9.4

Open Farm

Pasture-Raised Chicken

Evidence: Strong
Pick
7.1

Wellness

Complete Health

Evidence: Strong
4.2

Generic Co.

Tasty Bites Original

Evidence: Limited

The methodology

What we actually
check.

We don't just count protein percentages. Every ingredient gets flagged against a curated list, then weighted against your dog's specific profile.

No brand pays to look better. No sponsored picks. The methodology is open — we just show you the data.

Real meat first

Named protein leads the bag

Vague "meat meal"

Source not disclosed

BHA / BHT

Synthetic preservatives

Carrageenan

Linked to inflammation

Whole grains

Brown rice, oats, barley

Artificial colors

Red 40, Yellow 5, Blue 2

+241 more ingredient flags in our database

Open methodology

See it in action

Two bags.
One honest score.

Same shelf. Same price range. Wildly different ingredients. This is what every food in our database goes through.

What good looks like

Open Farm

Pasture-Raised Chicken

9.4/ 10
Evidence: Strong

First 5 ingredients

  • Deboned chicken

    Real, named meat

  • Chicken meal

    Concentrated protein

  • Brown rice

    Whole grain

  • Sweet potato

    Whole food carb

  • Salmon oil

    Omega-3 for coat

What to avoid

Generic Co.

Tasty Bites Original

4.2/ 10
Evidence: Mixed

First 5 ingredients

  • Meat by-product meal

    Source not disclosed

  • Ground corn

    Cheap filler

  • Soybean meal

    Common allergen

  • BHA preservative

    Synthetic preservative

  • Red 40, Yellow 5

    Artificial color

Both sold at major retailers. We don't tell you which to buy — we just show you what's in it.

Live recall feed

Your dog's food
got recalled.
Would you know?

The FDA logs hundreds of pet-food recalls every year. Most dog parents never hear about them. Sniff watches the openFDA feed 24/7 and pings you the moment your dog's food shows up — free, forever.

Recent recalls · last 14 days

openFDA feed

Critical2 days ago

Mid-tier Kibble Co.

Chicken & Rice Adult Formula · 30 lb

Salmonella contamination detected in lot testing

Affected: Lots ending 4-A through 4-F

Critical6 days ago

Raw Choice

Frozen Beef Patties · 6 lb

Elevated Listeria monocytogenes — distribution halted

Affected: Best-by dates 06/2026

Warning11 days ago

Generic Co.

Tasty Bites Original · 12 lb

Vitamin D levels above safe threshold

Affected: Two production lots

Sample of recent FDA-logged recalls. Sniff cross-checks every food in your saved list.

Free recall alerts

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Build your dog's profile

Eight quick questions.
One honest answer.

About 90 seconds
Step 1 of 813%

What's your dog's name?

We'll personalize the rest from here.